From concept to commercialisation, drug development takes decades. The process demands a concerted, multi-disciplinary approach involving several agencies. The time span is too long for people and management to remain committed to the cause. That almost happened to Herceptin, the best drug now available in the market for HER2 positive breast cancer. Now in living tissues HER-2 protein is the biochemical signal for cells to grow and multiply. When the levels of HER-2, become abnormally high, cells are provoked to mushroom at an alarming rate and that is cancer. This type of cancer is also referred to as HER2 positive. Herceptin moieties attach themselves to HER2 receptors and suppress them. The uniqueness of herceptin is that it doesn't have the debilitating side effects of either chemotherapy or radiotherapy.
New England Journal of Medicine in its review described the book as the story of the triumph of an inspired clinician against great opposition, which included his own colleagues, grant-awarding agencies, and pharmaceutical companies. Robin M. Henig , wrote in The New York Times : Populated with single-minded scientists, clueless biotech company executives and women stricken with a particularly vicious form of breast cancer -- one that rages so fiercely that it can erupt along the fault lines of a mastectomy incision even before the scar heals -- ''Her-2'' is about the making and marketing of an entirely new kind of cancer therapy.
Later the book was made into a telefilm " Living Proof"
REFERENCES:
1. Genentech Her2 Story2. HER-2: The making of Herceptin, a Revolutionary Treatment for Breast cancer by Robert Bazell, Random House 1988 ISBN 13: 978-0812991840